for a way to communicate with their franchisees throughout the
United States and Canada, this franchisor needed a turn-key custom
publisher. They needed to have a quick read to educate busy workers
about color trends and customer service.
And the publication had to foster camaraderie within the CertaPro® family—a
diverse group of franchisees and their painters who rarely get
to meet face-to-face.
Solution: KI Lipton and CertaPro
Painters joined together to create a 16-page news magazine
that educates in a fun, easy-to-read format. The HUE is filled
with on-the-job pictures with editorial that informs and entertains.
The publication also includes company news from headquarters
in the “Headquarter Happenings” section and interesting
stories to keep readers
involved and up-to-date on developments that affect all franchisees.
Click on the above image to take a peek inside