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Medi-Dose: The Prescription

Assignment: The president of Medi-Dose, Inc. is a big believer in using print advertising to communicate with his audience. Through advertising in several dozen trade publications, he was able to reach everyone from hospital administrators to veterinarians. After years of spending marketing dollars supporting other publications, he decided the time had come to create his own magazine to promote his products to a more targeted audience.

Solution: KI Lipton created a brand new tabloid in which Medi-Dose was able to refine their message and reach an audience of potential buyers of their medical packaging products. The Prescription is distributed to directors of nursing and pharmacy at approximately 7,000 hospitals throughout the United States. This publication is also used at trade shows throughout the year, as direct mail material to new clients, and as a thought-starter to current clients to prove that this company is a family company you can trust!


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Medi-Dose: The Prescription

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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