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Kenexa: Evolve

 

Assignment: Kenexa needed a branding tool to raise its profile among important thought leaders within the hard-to-reach category of strategic HR professionals—CEOs, Presidents, and VPs of HR at Fortune 1000 companies. This tool would also be used as the main marketing collateral at their annual world conference.

Solution: Kenexa has a knowledge bank of PhDs who write opinion and strategy leadership pieces as well as research reports. KI Lipton tapped into these PhDs as the editorial resource for a new publication that became Evolve HR — an informative 64-page, perfect-bound magazine that showcases Kenexa as the leader in human resource strategy.

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Kenexa: Evolve

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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