non-teaching hospital needed to reconnect with their
community. Over-shadowed by larger hospitals in the area, they
realized it was essential to educate the public about their close-at-hand
services and outstanding healthcare specialists. The need to
reach seniors and appeal to their desire for a caring, local
hospital was the over-riding goal.
Solution: KI Lipton created
and launched a high-impact, community-focused magazine entitled
Health Matters. Each issue contains original editorial written
to impress readers and remind them that Warminster Hospital
is ideally suited to provide excellent, close-to-home, personalized
care. Re-branding the hospital as a premier healthcare facility
in the area has started to take hold.
on the above image to take a peek inside