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Belldon’s Coastal Colors: On The Beach

Assignment: Belldon’s Coastal Colors is a unique beachfront community in Wildwood Crest, New Jersey. KI Lipton was given the task of reaching high net worth individuals — through branding, positioning and promotion — with compelling reasons why they should visit and buy their dream home at the beach at Belldon’s Coastal Colors.

Solution: This winning marketing effort focused on personalizing the developers and their unique residential project through a coordinated outreach program of targeted direct mail, television infomercials, a detailed Web site and an eight-page newspaper insert titled On the Beach. The program targeted private business owners and long-time shore lovers with information about this new, trendsetting community, its benefits and lifestyle. Prospective home buyers often arrived at the sample homes with their copy of On the Beach in their hands. The result? A rapid sell-out of condos, penthouses and beach homes at escalating prices.

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Belldon’s Coastal Colors: On The Beach

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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