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Albert Einstein Healthcare Network: Physician Connection

Assignment: With six major facilities and outpatient centers scattered throughout Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted to brand the hospital as the place to go for highly specialized care. Under their outreach initiative, Care Connections, AEHN and KI Lipton launched several new publications targeting both local and national audiences.

Solution: AEHN realized the need for sharing news about cutting-edge procedures and advances in medicine with primary care physicians and medical specialists in the tri-state area. To meet this need, KI Lipton produces a monthly tabloid in a style similar to The Wall Street Journal. The tabloid’s purpose is to encourage physician-to-physician referrals within AEHN. The publication highlights the benefits of comprehensive medical care provided by various AEHN facilities.

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Albert Einstein Healthcare Network: Physician Connection

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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