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Albert Einstein Healthcare Network: Premier Years

Assignment: With six major facilities and outpatient centers scattered throughout Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted to brand the hospital as the place to go for highly specialized care. Under their outreach initiative, Care Connections, AEHN and KI Lipton launched several new publications targeting both local and national audiences.

Solution: The Premier Years program for the over-55 age group is a way for AEHN to reach out to a growing demographic. Program members receive event discounts, a variety of benefits and entrance into member-only seminars. To keep members informed of upcoming events and healthcare issues, KI Lipton and AEHN created a publication that covers health concerns specific to that age group. The four-page tabloid contains a calendar of events insert and articles on topics such as behavioral healthcare for older adults, rehabilitation for stroke patients, and how to get the most out of an emergency room visit.

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Albert Einstein Healthcare Network: Premier Years

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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