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Albert Einstein Healthcare Network: Personal Series

Assignment: With six major facilities and outpatient centers scattered throughout Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted to brand the hospital as the place to go for highly specialized care. Under their outreach initiative, Care Connections, AEHN and KI Lipton launched several new publications targeting both local and national audiences.

Solution: Focusing on community concerns in an attractive, easy-to-read format, these newsletters educate local residents about AEHN’s facilities and services, keep the network “top of mind” with current patients, and build a relationship with prospective patients. The four-page color tabloids are distributed monthly to readers in AEHN’s geographic areas, reaching and influencing people who may have overlooked the AEHN network as a source for primary and specialized care. Three new bulletin-style publications accomplish AEHN’s objectives: Personal Best, Personal Health, and Personal Caring. Personal Best features a celebrity’s input on everyday health tips for men; Personal Health gives friendly reminders geared towards women on how to stay healthy and fit; and Personal Caring gives helpful advice to family caregivers of all generations.


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Albert Einstein Healthcare Network: Personal Series

 

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Talk to Ray DeMoss, President, 267.893.5671 or rdemoss@ki-lipton.com to find out more about custom publishing.

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