You have the vision: “We’re
going to grow this business.” You have the strategy: “Our
product is uniquely developed and superior to all others.” But
don’t mistake vision and strategy for a sound marketing plan.
It’s the road map to ultimate success. Don’t get started
without one. Plans developed for Lipton clients include:
- Market Report and Marketing Plan for the U.S. Senior Care
Market (Senior Care and Nursing Homes, plus Acute Care
facilities) – for a major pharmaceutical manufacturer.
- Food Industry Marketing Plan – for a major
North American food ingredient producer.
- Dialysis Centers Marketing Plan– for the largest
dialysate ingredient provider in North America.
- European and North American Adhesives Marketing Plan – for
a top-five global specialty materials producer.
- Commercial Cleaning Market Analysis, Marketing Plan, and
Distribution Plan – to introduce a newly branded
line of products for North America.
- Metals and Materials Marketing Plan and Program – to
achieve double-digit sales growth for a European-based specialty
products marketing organization.