Do people buy your product on an impulse? Probably not. More than likely
it's a "considered purchase," a product or service that requires
information and analysis to form an opinion, make a decision and reach
the final purchase. It's important to understand and appreciate the behaviors
that lead individuals and groups to reach their decisions. KI Lipton
specializes in considered purchase products and services.
Whether they come together as a group or work alone to analyze their
purchase, your customers are people who think before they buy. When companies
spend thousands of dollars for a single piece of equipment or an essential
ingredient that adds value to their product, service or bottom line,
serious thinking is required. KI Lipton will make sure that your customers
have the information they need to make those important decisions.
Lipton people understand the processes at work when your prospects consider
buying your products and services. The left and right hemispheres of
the brain working together. One side needs facts and information, the
other, emotional reassurance to reach the decision to buy. We identify
and develop compelling information and have the insight and experience
to inform, educate and motivate your customers. We know them, we understand
them, and we speak
We will give your customers reasons to believe, the rationale to
buy, and the reassurance to return.