association representation, association publishers, custom sales, contract media Sales, contract advertising representation, advertising sales representatives, advertising Sales reps, print Sales reps, publisher's reps, publisher's representatives, association advertising, association media, consumer magazines, consumer advertising, consumer advertising sales, association advertising representatives, media representative, advertising, classified, marketing, media, marketplace advertising, outsourced sales, outsources sales personnel, media contractors, contract sales, representative, cost savings, low overhead, print publishers, magazines, journals, trade press, trade publications, custom publishing, custom publishing ad sales, MedMedia
KI Lipton Custom PublishingCustom Solutions for Your Business
HomeCustom PublishingMarketing ServicesAdvertising Sales



1. SALES PROFESSIONALS. You team up with sales professionals, already trained and experienced.

2. MOTIVATED SALESPEOPLE. A publisher's representative earns his/her living from sales commissions – a percentage of advertising sales made for you. When commissions are the primary source of income, a publisher’s representative is motivated daily to make higher quality sales calls and produce more revenue for you.

3. EXPERTISE. You get sales expertise at a price that could not be matched by a staff hire. The publisher’s representative knows the market and the territory in depth – and can also be used to supplement your sales staff.

4. CLIENT / AGENCY CONTACTS. A publisher’s representative has equity and roots in the territory or category. He/she knows the clients and agencies and has access to sales contacts at all levels.

5. QUALITY REPORTS / VALUABLE IDEAS. Prompt and comprehensive reports inform you of advertiser targets and objectives. Representatives bring promotional and sales-building ideas to the table at no cost to you.

6. FIXED COSTS. You have a fixed sales cost based on actual sales – predictable and budgetable.

7. NO OVERHEAD COSTS. You have no office space costs; no telephone or fax expenses; no mailing, express mail or messenger costs; no computer installation/training/maintenance costs. Also, no travel and entertainment expenses.

8. NO PERSONNEL RESPONSIBILITIES. No secretarial staff; no interviewing, hiring/firing or training responsibilities for sales. Reduces your supervisory and administrative workload.

9. NO COMPANY BENEFIT COSTS. You save the heavy costs of company benefit programs: health insurance, vacations, pensions and profit sharing.

10. SERVICE + COST SAVINGS = PROFITS. A publisher’s representative offers you professional service plus cost savings. You profit as your sales grow.

Talk to Michael Boucher, Director of Client Publishing Services, 267-893-5686 or to find out more about Advertising Sales representation.
Our Team | Site Map | News | Testimonials | Contact Us
Copyright 2010 KI Lipton Inc. All Rights Reserved